In a world that often encourages a singular career path, Ariana Gradow, also known as “Air,” has crafted a life that defies convention. She is a creative force who has seamlessly blended the worlds of corporate event production, circus arts, and human potential coaching. Her journey is a testament to the power of following one’s passion, embracing change, and finding strength in adversity.
The Unconventional Journey of Ariana Gradow
From Aspen Roots to Corporate Heights
Born and raised in the vibrant community of Aspen, Colorado, Ariana Gradow’s entrepreneurial spirit was ignited at a young age. At just sixteen, she co-founded a catering company with her brother, specializing in children’s parties. This early venture was a glimpse into her innate ability to create memorable experiences for others.
After graduating from the University of Colorado Boulder, Gradow entered the fast-paced world of corporate event production. She honed her skills working with tech giants like Google and IBM, producing large-scale conferences and events. While she thrived in this demanding environment, a different calling began to stir within her.
The Allure of the Circus
In 2015, Gradow made a life-altering decision. She left her stable corporate career to run away with the circus—a choice she describes as the best she’s ever made. She immersed herself in the world of circus arts, dedicating two years to rigorous training in aerial silks and acrobatics. This period of intense focus and artistic exploration led to the creation of her first major enterprise, Circus Collective.
As the founder of Circus Collective, Denver’s largest circus school, Gradow built a thriving community around her passion. The studio offered classes, produced community events, and provided a platform for performers to showcase their talents. It was here that she discovered her love for the event production side of the circus world, a passion that would shape her future endeavors.
Resilience in the Face of Adversity
The path of an entrepreneur is rarely without its challenges, and Gradow’s journey was no exception. She faced significant hardships, including a difficult business partnership that ultimately led to her leaving Circus Collective. This period of transition was compounded by the global pandemic, leaving her to navigate an uncertain future.
However, it was in this moment of adversity that Gradow’s resilience shone brightest. She pivoted quickly, drawing on her diverse skill set to launch two businesses simultaneously: Art of Air Entertainment, a creative event and entertainment company, and a life coaching practice. This dual-pronged approach allowed her to not only survive but thrive in a challenging economic climate.
The Art of Air: Crafting Unforgettable Experiences
A Fusion of Performance and Production
Art of Air Entertainment is the culmination of Gradow’s unique life experiences. The company specializes in creating “wow” moments, transforming ordinary events into extraordinary, immersive experiences. By blending her background in corporate event production with her passion for performance art, Gradow has carved out a niche in the entertainment industry. Her team of world-class performers, including artists from Cirque du Soleil and Meow Wolf, deliver unforgettable moments through a mix of acrobatics, dance, and technology.
The Magic of Convergent Circus
One of Gradow’s most ambitious and celebrated projects is Convergent Circus, an immersive theatre experience in Carbondale, Colorado. This half-mile-long outdoor production invites the audience to walk through a series of art installations inspired by the five elements. Along this journey, they encounter performance vignettes and interactive experiences designed to evoke a profound emotional response. Convergent Circus is a powerful example of Gradow’s ability to create art that not only entertains but also inspires and transforms.
The Healer Within: A Journey into Human Potential
Embracing NLP and Reiki
Beyond the world of entertainment, Gradow has cultivated a deep passion for personal growth and healing. She is a certified life coach, a Reiki Master, and a Master Practitioner of Neuro-Linguistic Programming (NLP). NLP is a powerful tool for understanding the connection between the mind, language, and behavior. Gradow uses these skills to help her clients create new neural pathways, overcome limiting beliefs, and unlock their full potential.
Coaching for Transformation
As a human potential coach, Gradow is dedicated to helping her clients become the best versions of themselves. Her coaching is results-driven, focusing on tangible changes that lead to a more fulfilling life. Through one-on-one sessions, she guides individuals to gain clarity on their purpose, move through personal blocks, and improve their relationships. Her clients often speak of the profound shifts they experience in a short amount of time, a testament to her skill and dedication.
The Artist and the Entrepreneur: A Legacy in the Making
Ariana Gradow’s story is a powerful reminder that the path to success is not always linear. By embracing her multifaceted identity as an artist, entrepreneur, and healer, she has created a life and career that are both inspiring and impactful. From the corporate world to the circus tent, and from the stage to the coaching session, she continues to create experiences that touch the human spirit. As she looks to the future, Gradow is poised to leave a lasting legacy, one that is defined by creativity, resilience, and a deep belief in the limitless potential of the human spirit.
